About Us

Innovations Born from Customer Needs

1992 – The spark

A young entrepreneur, Kalle Kivelä, set out to rethink how square bales and other rectangular products should be wrapped. Customers wanted a reliable stretch-wrap system that would use film only where it matters most: on corners and handling sides. They wanted to create stronger packages at lower cost. On a cargo ship returning from a UK trade show, Kalle sketched the first cross-wrapping concept by hand. 

1994 – From sketch to machine

In an old bus hall in Finland, Kalle and a small, determined team built the first Cross Wrap machine. The aim was simple and ambitious: automatically wrap various-sized packages and optimize film use. The result met customer expectations, and launched a new way of wrapping baled materials. 

From Wrapping to Opening 

As wrapped and wired bales became standard, customers asked the next question: 
How do we open them safely and efficiently? 
Cross Wrap answered by inventing the Bale Opener, automating film and tie removal to keep material flows clean and operators safe. 

Continuous Innovation 

Customer needs have always driven Cross Wrap’s roadmap. One of the latest breakthroughs is the Dewiring Machine, designed for plastic and paper recycling to safely and automatically cut, remove, and handle bale wires, while improving safety, uptime, and line performance. 

Dewiring is the Cross Wrap’s method to get rid of bale wires and start process of opening the recyclable bales. It has turned out that R&D made during the past 10 years have resulted to the fact that our machine is the most reliable machine on the market to cut wires – Thanks to our dedicated product management and engineering.  

Proven Impact 

Our machinery lineup now serves waste-to-energy, plastics recycling, paper recycling, and industrial board packaging: 

• 650 Cross Wrap machines built, delivered, and installed 
• Customers in 65 countries 
• Millions of Cross Wrapped bales and finished-product packages 
• Satisfied long-term customers over decades

In simple terms: Cross Wrap has become The Industry Standard. 

Today & Tomorrow — Innovators at Heart 

We’re proud of our story, and we’re writing the next chapter every day. We are proud of our team, our machines and our customers. Innovations will always be a major part of our DNA and we always keep on challenging ourselves to find solutions adding values to our customers. Understanding customers’ business and being close to them is vital for us to understand how to add value and to support them through the life-cycle.